In honor of the full moon which symbolizes letting go, as we head away from last night’s blood moon and lunar eclipse into the waning phases, this is the ultimate opportunity to review and assess the old to consciously create the new. What can you do to make 2019 the best year ever for your business? Here are 5 marketing tips for manifesting what you want in the New Year.
- Know Your Brand
Is your Unique Selling Proposition (USP) clearly identified and understood both internally (staff) and externally (customers)? To stand out in today’s business environment, it’s crucial to know who you are and what you bring to the table that’s unique. Whether you’re selling donuts or high-end travel experiences, you may be offering something similar to what’s already offered elsewhere. But no doubt you are doing something differently that makes you attractive to a particular market segment. You can’t be all things to all people so get crystal clear about your unique brand and why you’re in business in the first place.
- Be Consistent in Your Messaging
Let your USP be known through clear and consistent messaging that’s communicated regularly through a focused number of channels which are determined by your budget and revenue goals. Eliminate superfluous content and don’t buy into the social media quagmire of posting a gazillion times a day or relentlessly sending annoying eblasts just to keep putting your name out there. That will only turn customers off to your brand and shrink your contact list. When you offer something of real value, your customers will take notice and become loyal listeners and buyers.
- Put Your Heart and Soul Into It
Be driven by your vision and don’t let go! Let the authenticity of who you are and what you’re passionate about bringing to the world guide your performance and energize you. When you are authentically speaking and acting from your heart and soul, powered by the passion of desire and visualization, that’s when the magic of manifesting results kicks in.
- Relationships Matter
They say that, on average, each of us has a sphere of influence of about 200 people. Have you maximized the potential of your relationships? In this New Age of computers and working remotely, people are more isolated than ever. So look for ways to network, and be open—wherever you go—to meeting new people: on the train, in a coffee shop, in a checkout line, at a conference. Whatever your current sphere of influence is, it is always expanding and contracting. Stay curious about others and your relationships will bring in all sorts of unplanned opportunities.
- Live and Work from a Place of Integrity
It is more expensive to find a new customer than to keep an existing one. So never compromise on customer service and integrity. Go above-and-beyond your customers’ expectations. Be honest, deliver what’s promised, and take ownership of your part. Be a responsible problem solver, a resourceful and dedicated partner in your customers’ successes.